Put Your Face On (Northriding)

From the series sem-antics

From a fixed position on the working counter of a barber in the Johannesburg suburb of Northriding, a camera captures a typical interior replete with a poster wall hanging of the London bridge. The artist, a young woman in collared shirt and suspenders, takes a seat to receive a shave from a man almost entirely cropped out of the image. The frame elaborates a somewhat nondescript man at work and the face he works on: the ritual labour of grooming in the masculine environment of the barbershop. The self conscious exercise of preparing the body, and the work of attending to the preparation itself, in this scenario demonstrates the gendered dimensions of reification.

August 2015
5 minutes 14 seconds
Johannesburg, South Africa.