Put Your Face On


From a fixed position on the working counter of a barbershop in the Johannesburg suburb of Northriding, a camera captures a typical interior replete with a poster wall-hanging of the London bridge. The artist, a young woman in collared shirt and suspenders, takes a seat to receive a shave from a male barber. The frame elaborates him and the face he works on – the ritual labour of grooming in the masculine environment of the barbershop –  and more members of the barber shop’s employee base at work. The self conscious exercise of preparing the body, and the work of attending to the preparation itself, in this scenario, demonstrate the gendered dimensions of reification.


October 2013
5 minutes 14 seconds
Northriding, Johannesburg, South Africa